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Design Packaging (Guidebook)

How to generate AI packaging design concepts

Updated over a month ago

Our packaging design generation tool helps you go from idea to artwork in minutes. Follow these steps to generate, refine, and finalise your designs.

Step 1: Tell us about your project

  • Briefly describe your product and packging you'd like to create.

Step 2: Choose your packaging

  • Select from multiple packaging formats (e.g., mailer boxes, pouches, tubes).

Step 3: Add your branding elements

  • Enter your brand name, Product name and slogan (Optional). This helps generate designs that align with your brand.

  • Upload your logo (Optional). This provides a reference for sizing and spacing. The logo may not match exactly, but you can replace it directly in the Editor.

  • Select up to 4 colours. You can exact-match your brand colours in the Editing Suite later.

  • Define your style - You have three options:

    1. Describe your style in words

    2. Upload an inspiration image

    3. Choose from our pre-defined styles, like minimalistic or bold (Each style will have 5 generated images)

Step 4: Enhance your designs

  • Make your designs even stronger by providing us with a bit more information:

    • Your target customer groups and regions

    • Details of your industry

    • Your ideas on how you want your brand to stand out

Step 5: Generation Summary

  • Review your design summary, and click generate and wait for your designs.

Step 6: View your designs

  • See a summary of your submitted branding and scene details.

  • Browse your generations, organised by styles.

  • Click the image to see any design up close.

  • Follow-up actions for your designs:

Step 7: Follow-up Actions

Action 1: Favourite or Save to collection

  • Add designs you like to a favourite image or collection in your projects.

  • Collections make it easy to share designs with stakeholders and align everyone around the same visual reference.

    πŸ‘‰ Learn more about Projects (Collections).

Action 2: Refine Specific Styles if needed

  • Feedback on one specific design route/style, and generate another round of the same style, please note the original files won't go away.

Action 3: Remix if needed

  • Not quite right? Use the remix button within the "See my brief" or "More" to generate again. You'll restart from the design project brief step, but your prompt details will be saved. This is also perfect for creating designs in the same style across different product types.

Action 4: Generate Variations

  • Love the design? But want more variations for it?

    • Hover on the design you want to use.

    • Click Vertical ellipsis and choose "Generate Variations".

    • Put in the changes you'd like to see

    • Takes about 30 seconds to process.

    • Find all the variations on top of the generations

Action 5: Edit your design

  • Like a design but want to make a few adjustments? Make quick changes without switching tools by clicking Edit image.
    From here you can:

    • Erase elements you don't want

    • Change backgrounds

    • Zoom out for a wider view

    • Replace your logo

    • Upscale for higher quality

    • Extract the 2D artwork from the design
      πŸ‘‰ Learn more about Edits.

Action 6: Involve a Professional Human Designer

  • Not satisfied with the extraction result or looking for more detailed refinements?

  • Our professional design team can prepare your file to be print-ready for your supplier within 24–48 hours.
    πŸ‘‰ Learn more about our Print-Ready Services

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